Create a larger sales pipeline: advance the sale by converting more conversations into sales opportunities.

Have More Sales Meetings: have more conversations with target buyers starting to look for a solution.

In the following digital marketing plan, the example company has three goals they want to accomplish: What you’re selling and who you’re selling to dictate the activities required to get good results. The future is something we create.”ĭigital marketing plans are based on the unique goals and objectives of each company. Check it out, and if you have feedback or want to share some of your digital marketing successes, please comment below.

I also included an example of how much it would cost and how you can create a realistic budget for your organization. Here is an example of an integrated digital marketing plan designed to consistently increase awareness, build a following, generate leads, and help salespeople meet their goals. The most effective approach is consistent and holistic. They’re often already doing bits and pieces of it, depending on the skills, resources, and budget available to get the work done, but gaps in the strategy can cause a disjointed approach that detracts from the potential return on investment.

Most business and marketing leaders know they need to include digital marketing as part of their business growth plans: things like blogging, email marketing, social media, paid advertising, and website development.

Digital activation plan